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	<title>Display + Search &#187; pointroll</title>
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	<description>tracking the convergence of display and search advertising</description>
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		<title>Across the Marketing Funnel &#8211; Display Advertising can do more than Build Awareness and Drive Search</title>
		<link>http://displayandsearch.com/2009/08/13/across-the-marketing-funnel-display-advertising-can-do-more-than-build-awareness-and-drive-search/</link>
		<comments>http://displayandsearch.com/2009/08/13/across-the-marketing-funnel-display-advertising-can-do-more-than-build-awareness-and-drive-search/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 02:17:00 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Display Technology]]></category>
		<category><![CDATA[advertising technology]]></category>
		<category><![CDATA[blue kai]]></category>
		<category><![CDATA[choicestream]]></category>
		<category><![CDATA[display advertising]]></category>
		<category><![CDATA[exelate]]></category>
		<category><![CDATA[eyeblaster]]></category>
		<category><![CDATA[linkstorm]]></category>
		<category><![CDATA[marketing funnel]]></category>
		<category><![CDATA[pointroll]]></category>
		<category><![CDATA[search advertising]]></category>
		<category><![CDATA[spongecell]]></category>
		<category><![CDATA[tailgate]]></category>

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		<description><![CDATA[Many of the studies related to the interaction between display and search focus on the impact that display has in driving a search. The story goes that people see a display ad and at some point down the road they decide to search for the product based on seeing that display ad. This is a [...]]]></description>
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