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	<title>Display + Search &#187; display advertising</title>
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	<description>tracking the convergence of display and search advertising</description>
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		<title>Across the Marketing Funnel &#8211; Display Advertising can do more than Build Awareness and Drive Search</title>
		<link>http://displayandsearch.com/2009/08/13/across-the-marketing-funnel-display-advertising-can-do-more-than-build-awareness-and-drive-search/</link>
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		<pubDate>Fri, 14 Aug 2009 02:17:00 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Display Technology]]></category>
		<category><![CDATA[advertising technology]]></category>
		<category><![CDATA[blue kai]]></category>
		<category><![CDATA[choicestream]]></category>
		<category><![CDATA[display advertising]]></category>
		<category><![CDATA[exelate]]></category>
		<category><![CDATA[eyeblaster]]></category>
		<category><![CDATA[linkstorm]]></category>
		<category><![CDATA[marketing funnel]]></category>
		<category><![CDATA[pointroll]]></category>
		<category><![CDATA[search advertising]]></category>
		<category><![CDATA[spongecell]]></category>
		<category><![CDATA[tailgate]]></category>

		<guid isPermaLink="false">http://displayandsearch.com/?p=77</guid>
		<description><![CDATA[Many of the studies related to the interaction between display and search focus on the impact that display has in driving a search. The story goes that people see a display ad and at some point down the road they decide to search for the product based on seeing that display ad. This is a [...]]]></description>
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		<title>Display Pricing &#8211; Pubmatic Report the Start of Something? Jury is Out but Signs Point Up</title>
		<link>http://displayandsearch.com/2009/07/27/display-pricing-pubmatic-report-the-start-of-something-jury-is-out-but-signs-point-up/</link>
		<comments>http://displayandsearch.com/2009/07/27/display-pricing-pubmatic-report-the-start-of-something-jury-is-out-but-signs-point-up/#comments</comments>
		<pubDate>Mon, 27 Jul 2009 11:49:51 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Pricing]]></category>
		<category><![CDATA[display advertising]]></category>
		<category><![CDATA[pubmatic]]></category>
		<category><![CDATA[rubicon project]]></category>
		<category><![CDATA[search advertising]]></category>

		<guid isPermaLink="false">http://displayandsearch.com/?p=32</guid>
		<description><![CDATA[Increased revenue and higher prices. That&#8217;s the promise, right? As marketers are given the tools to find greater value in display advertising, more dollars should be allocated that way. Greater spend should drive higher prices. In theory, anyway. When I evangelize biddable media with publishers I talk about the promise of higher prices. I stress [...]]]></description>
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