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	<title>Display And Search</title>
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	<link>http://displayandsearch.com</link>
	<description>tracking the convergence of display and search advertising</description>
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		<title>How platform-based buying helps Publishers – Part 2</title>
		<link>http://displayandsearch.com/2010/06/02/how-platform-based-buying-helps-publisherspart-2/</link>
		<comments>http://displayandsearch.com/2010/06/02/how-platform-based-buying-helps-publisherspart-2/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 02:02:27 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Display]]></category>
		<category><![CDATA[Platform Based Buying]]></category>
		<category><![CDATA[Publishers]]></category>

		<guid isPermaLink="false">http://displayandsearch.com/?p=207</guid>
		<description><![CDATA[Returning to the subject of how platform-based buying can help publishers.  Last time I wrote that proper attribution and the elimination of user-duplication would benefit publishers despite being provided by buy-side platforms.  But it’s a little unsatisfying because both of these solutions are being built for the buy-side and buyers will dictate how they develop [...]]]></description>
		<wfw:commentRss>http://displayandsearch.com/2010/06/02/how-platform-based-buying-helps-publisherspart-2/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>How platform-based buying helps Publishers &#8211; Part 1</title>
		<link>http://displayandsearch.com/2010/04/15/how-platform-based-buying-helps-publishers-part-1/</link>
		<comments>http://displayandsearch.com/2010/04/15/how-platform-based-buying-helps-publishers-part-1/#comments</comments>
		<pubDate>Thu, 15 Apr 2010 17:21:22 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://displayandsearch.com/?p=188</guid>
		<description><![CDATA[We’ve heard it all.  Oversupply.  Glut in inventory.  Commoditization.  This exciting new era in digital marketing will be the death of the publisher.  Providers of quality content simply won’t survive.  All people care about is pushing for a lower eCPM and driving the cost down.  Yadda, Yadda, Yadda.
I go to a lot of conferences and [...]]]></description>
		<wfw:commentRss>http://displayandsearch.com/2010/04/15/how-platform-based-buying-helps-publishers-part-1/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Eyeblaster releases Display and Search Research Note</title>
		<link>http://displayandsearch.com/2010/02/26/eyeblaster-releases-display-and-search-research-note/</link>
		<comments>http://displayandsearch.com/2010/02/26/eyeblaster-releases-display-and-search-research-note/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 16:00:40 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://displayandsearch.com/?p=181</guid>
		<description><![CDATA[Eyeblaster released a research note -  “Search and Display: Reach beyond the keyword” (get it here).   It’s a brief note with very interesting findings, particularly for display folks.  Using Eyeblaster’s proprietary “Channel Connect for Search” (CC4S) product, Eyeblaster tracked cross-channel campaigns and determined the source of the conversion.
The note starts with a really good overview [...]]]></description>
		<wfw:commentRss>http://displayandsearch.com/2010/02/26/eyeblaster-releases-display-and-search-research-note/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google using Display and Video to drive Search</title>
		<link>http://displayandsearch.com/2010/01/25/google-using-display-and-video-to-drive-search/</link>
		<comments>http://displayandsearch.com/2010/01/25/google-using-display-and-video-to-drive-search/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 06:13:55 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://displayandsearch.com/?p=169</guid>
		<description><![CDATA[Could there be any more compelling case that display drives search than the fact that Google is running display ads to drive to Youtube videos about Google&#8217;s search capabilities?
The videos are on Youtube here &#8211; http://www.youtube.com/searchstories
John Battelle first talked about this in his SearchBlog.
Most relevant here is that Battelle saw Google doing roadblocks on nytimes.com.  [...]]]></description>
		<wfw:commentRss>http://displayandsearch.com/2010/01/25/google-using-display-and-video-to-drive-search/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Blogging break</title>
		<link>http://displayandsearch.com/2010/01/09/a-bit-of-a-break/</link>
		<comments>http://displayandsearch.com/2010/01/09/a-bit-of-a-break/#comments</comments>
		<pubDate>Sat, 09 Jan 2010 09:32:58 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://displayandsearch.com/?p=165</guid>
		<description><![CDATA[Took a break from blogging to welcome a new addition to the family.  Little Jackson, our newborn son, is doing very well and, as you can see, has a very excited big sister.

I hope to get back to a more semi-regular schedule with the blog.
 Tweet This Post&#160;  Digg This Post&#160;  Facebook&#160; ]]></description>
		<wfw:commentRss>http://displayandsearch.com/2010/01/09/a-bit-of-a-break/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Google + Teracent &#8211; display &amp; search convergence continues</title>
		<link>http://displayandsearch.com/2009/11/23/google-buys-teracent-dynamic-creative-hits-big-time/</link>
		<comments>http://displayandsearch.com/2009/11/23/google-buys-teracent-dynamic-creative-hits-big-time/#comments</comments>
		<pubDate>Mon, 23 Nov 2009 15:13:39 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Big Company Stuff]]></category>
		<category><![CDATA[Display Technology]]></category>
		<category><![CDATA[acquisitions]]></category>
		<category><![CDATA[dynamic creative]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[teracent]]></category>

		<guid isPermaLink="false">http://displayandsearch.com/?p=148</guid>
		<description><![CDATA[Very exciting news today with Google buying Teracent.  Dynamic creative is a key component in making display act more like search. Way back in my first post on this blog, I talked about how the ability to optimize the creative was critical in the convergence of search and display.  This acquisition shows that someone at [...]]]></description>
		<wfw:commentRss>http://displayandsearch.com/2009/11/23/google-buys-teracent-dynamic-creative-hits-big-time/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Google&#8217;s Campaign Insights &#8211; help for display, hurt for Dynamic Logic?</title>
		<link>http://displayandsearch.com/2009/10/21/googles-campaign-insights-big-help-for-display-big-hurt-for-dynamic-logic/</link>
		<comments>http://displayandsearch.com/2009/10/21/googles-campaign-insights-big-help-for-display-big-hurt-for-dynamic-logic/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 05:48:41 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Big Company Stuff]]></category>
		<category><![CDATA[Measurement]]></category>

		<guid isPermaLink="false">http://displayandsearch.com/?p=134</guid>
		<description><![CDATA[Measurement.   Better measurement is critical to display advertising being managed like search.  Google this week announced the launch of an exciting new tool that will allow display marketers to better measure their results.
The product is called Campaign Insights.  It sounds pretty slick.  Basically, they are taking information on the ads consumers have seen and matching [...]]]></description>
		<wfw:commentRss>http://displayandsearch.com/2009/10/21/googles-campaign-insights-big-help-for-display-big-hurt-for-dynamic-logic/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Google&#8217;s Doubleclick Exchange: Battle Royal between Search &amp; Display Marketers</title>
		<link>http://displayandsearch.com/2009/09/24/googles-doubleclick-exchange-battle-royal-between-search-display-marketers/</link>
		<comments>http://displayandsearch.com/2009/09/24/googles-doubleclick-exchange-battle-royal-between-search-display-marketers/#comments</comments>
		<pubDate>Thu, 24 Sep 2009 13:43:06 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Exchanges]]></category>

		<guid isPermaLink="false">http://displayandsearch.com/?p=119</guid>
		<description><![CDATA[There’s been much talk over the last few days about the impact of the launch of version 2 of Google’s Doubleclick Exchange (“AdX”).  Adexchanger covers it very well here.  Most have focused on the huge amount of scale, the benefits of RTB, and the impact on the exchange market itself.
But what’s most exciting about this [...]]]></description>
		<wfw:commentRss>http://displayandsearch.com/2009/09/24/googles-doubleclick-exchange-battle-royal-between-search-display-marketers/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Display Pricing &#8211; New Rubicon 20 Index shows Q2 prices increased</title>
		<link>http://displayandsearch.com/2009/09/01/display-pricing-new-rubicon-20-index-shows-q2-prices-increased/</link>
		<comments>http://displayandsearch.com/2009/09/01/display-pricing-new-rubicon-20-index-shows-q2-prices-increased/#comments</comments>
		<pubDate>Wed, 02 Sep 2009 02:49:02 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://displayandsearch.com/?p=124</guid>
		<description><![CDATA[The Rubicon Project unveiled the Rubicon 20 Index which should be a more accurate measure of display CPM prices.  Focusing on just 20 top sites should also allow for Rubicon to account and adjust for any oddities in the data.  I&#8217;m still not sure why it takes 2 months to release this data, but maybe [...]]]></description>
		<wfw:commentRss>http://displayandsearch.com/2009/09/01/display-pricing-new-rubicon-20-index-shows-q2-prices-increased/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Great Video on Display and Search Convergence by Dapper</title>
		<link>http://displayandsearch.com/2009/08/17/great-video-on-display-and-search-convergence-by-dapper/</link>
		<comments>http://displayandsearch.com/2009/08/17/great-video-on-display-and-search-convergence-by-dapper/#comments</comments>
		<pubDate>Tue, 18 Aug 2009 05:05:22 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Display Technology]]></category>

		<guid isPermaLink="false">http://displayandsearch.com/?p=106</guid>
		<description><![CDATA[This video is a bit dated (Feb 09), so I&#8217;m behind the times, but I had to post this video from the Dapper Blog.  This is EXACTLY what I am talking about when I say display search convergence.  Nice job Dapper!  I struggle to explain to outsiders just what we do in online advertising &#8211; [...]]]></description>
		<wfw:commentRss>http://displayandsearch.com/2009/08/17/great-video-on-display-and-search-convergence-by-dapper/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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