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	<title>Display And Search &#187; Uncategorized</title>
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	<link>http://displayandsearch.com</link>
	<description>tracking the convergence of display and search advertising</description>
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		<title>How platform-based buying helps Publishers &#8211; Part 1</title>
		<link>http://displayandsearch.com/2010/04/15/how-platform-based-buying-helps-publishers-part-1/</link>
		<comments>http://displayandsearch.com/2010/04/15/how-platform-based-buying-helps-publishers-part-1/#comments</comments>
		<pubDate>Thu, 15 Apr 2010 17:21:22 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://displayandsearch.com/?p=188</guid>
		<description><![CDATA[We’ve heard it all.  Oversupply.  Glut in inventory.  Commoditization.  This exciting new era in digital marketing will be the death of the publisher.  Providers of quality content simply won’t survive.  All people care about is pushing for a lower eCPM and driving the cost down.  Yadda, Yadda, Yadda.
I go to a lot of conferences and [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Eyeblaster releases Display and Search Research Note</title>
		<link>http://displayandsearch.com/2010/02/26/eyeblaster-releases-display-and-search-research-note/</link>
		<comments>http://displayandsearch.com/2010/02/26/eyeblaster-releases-display-and-search-research-note/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 16:00:40 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://displayandsearch.com/?p=181</guid>
		<description><![CDATA[Eyeblaster released a research note -  “Search and Display: Reach beyond the keyword” (get it here).   It’s a brief note with very interesting findings, particularly for display folks.  Using Eyeblaster’s proprietary “Channel Connect for Search” (CC4S) product, Eyeblaster tracked cross-channel campaigns and determined the source of the conversion.
The note starts with a really good overview [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Google using Display and Video to drive Search</title>
		<link>http://displayandsearch.com/2010/01/25/google-using-display-and-video-to-drive-search/</link>
		<comments>http://displayandsearch.com/2010/01/25/google-using-display-and-video-to-drive-search/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 06:13:55 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://displayandsearch.com/?p=169</guid>
		<description><![CDATA[Could there be any more compelling case that display drives search than the fact that Google is running display ads to drive to Youtube videos about Google&#8217;s search capabilities?
The videos are on Youtube here &#8211; http://www.youtube.com/searchstories
John Battelle first talked about this in his SearchBlog.
Most relevant here is that Battelle saw Google doing roadblocks on nytimes.com.  [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Blogging break</title>
		<link>http://displayandsearch.com/2010/01/09/a-bit-of-a-break/</link>
		<comments>http://displayandsearch.com/2010/01/09/a-bit-of-a-break/#comments</comments>
		<pubDate>Sat, 09 Jan 2010 09:32:58 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://displayandsearch.com/?p=165</guid>
		<description><![CDATA[Took a break from blogging to welcome a new addition to the family.  Little Jackson, our newborn son, is doing very well and, as you can see, has a very excited big sister.

I hope to get back to a more semi-regular schedule with the blog.
 Tweet This Post&#160;  Digg This Post&#160;  Facebook&#160; ]]></description>
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		<slash:comments>1</slash:comments>
		</item>
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		<title>Display Pricing &#8211; New Rubicon 20 Index shows Q2 prices increased</title>
		<link>http://displayandsearch.com/2009/09/01/display-pricing-new-rubicon-20-index-shows-q2-prices-increased/</link>
		<comments>http://displayandsearch.com/2009/09/01/display-pricing-new-rubicon-20-index-shows-q2-prices-increased/#comments</comments>
		<pubDate>Wed, 02 Sep 2009 02:49:02 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://displayandsearch.com/?p=124</guid>
		<description><![CDATA[The Rubicon Project unveiled the Rubicon 20 Index which should be a more accurate measure of display CPM prices.  Focusing on just 20 top sites should also allow for Rubicon to account and adjust for any oddities in the data.  I&#8217;m still not sure why it takes 2 months to release this data, but maybe [...]]]></description>
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		<slash:comments>0</slash:comments>
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