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	<title>Display + Search &#187; Uncategorized</title>
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	<description>tracking the convergence of display and search advertising</description>
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		<title>How to Succeed in Digital</title>
		<link>http://displayandsearch.com/2011/06/12/how-to-succeed-in-digital/</link>
		<comments>http://displayandsearch.com/2011/06/12/how-to-succeed-in-digital/#comments</comments>
		<pubDate>Mon, 13 Jun 2011 06:08:34 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://displayandsearch.com/?p=294</guid>
		<description><![CDATA[Today I have a new direct report starting and am very excited.  Bright, articulate, driven and already adding value even before she starts.  I was putting together a “how to succeed” document for her and figured I may as well share it.  Utterly presumptuous. I currently lead sales in the East for MediaMath.  I’ve led [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Campaign 2011 &#8211; Planning for Success &#8211; Focus on Attribution</title>
		<link>http://displayandsearch.com/2011/02/08/campaign-2011-planning-for-success-focus-on-attribution/</link>
		<comments>http://displayandsearch.com/2011/02/08/campaign-2011-planning-for-success-focus-on-attribution/#comments</comments>
		<pubDate>Tue, 08 Feb 2011 14:56:01 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://displayandsearch.com/?p=279</guid>
		<description><![CDATA[We return to the 2011 marketing plan for Carroll’s Florist.  Apologies for the delay, particularly to my cousin Chad, but snow, ice and a teething 14 month old got in the way. Last time I said we’d be laying out the plan, but I want to really walk through the process of getting ready.  The [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Open Display+Search+Social+Local Campaign 2011</title>
		<link>http://displayandsearch.com/2011/01/21/the-open-displaysearchsociallocal-campaign-2011/</link>
		<comments>http://displayandsearch.com/2011/01/21/the-open-displaysearchsociallocal-campaign-2011/#comments</comments>
		<pubDate>Fri, 21 Jan 2011 20:02:17 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://displayandsearch.com/?p=273</guid>
		<description><![CDATA[Off and on for the last year or so I’ve been talking about Display and Search. All along, I’ve wanted to actually put all this theory into practice. To get my hands dirty and really see if what we’re talking about actually works and is true.  So in 2011, I’m going to do that and, [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How platform-based buying helps Publishers &#8211; Part 1</title>
		<link>http://displayandsearch.com/2010/04/15/how-platform-based-buying-helps-publishers-part-1/</link>
		<comments>http://displayandsearch.com/2010/04/15/how-platform-based-buying-helps-publishers-part-1/#comments</comments>
		<pubDate>Thu, 15 Apr 2010 17:21:22 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://displayandsearch.com/?p=188</guid>
		<description><![CDATA[We’ve heard it all.  Oversupply.  Glut in inventory.  Commoditization.  This exciting new era in digital marketing will be the death of the publisher.  Providers of quality content simply won’t survive.  All people care about is pushing for a lower eCPM and driving the cost down.  Yadda, Yadda, Yadda. I go to a lot of conferences [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Eyeblaster releases Display and Search Research Note</title>
		<link>http://displayandsearch.com/2010/02/26/eyeblaster-releases-display-and-search-research-note/</link>
		<comments>http://displayandsearch.com/2010/02/26/eyeblaster-releases-display-and-search-research-note/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 16:00:40 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://displayandsearch.com/?p=181</guid>
		<description><![CDATA[Eyeblaster released a research note -  “Search and Display: Reach beyond the keyword” (get it here).   It’s a brief note with very interesting findings, particularly for display folks.  Using Eyeblaster’s proprietary “Channel Connect for Search” (CC4S) product, Eyeblaster tracked cross-channel campaigns and determined the source of the conversion. The note starts with a really good [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Google using Display and Video to drive Search</title>
		<link>http://displayandsearch.com/2010/01/25/google-using-display-and-video-to-drive-search/</link>
		<comments>http://displayandsearch.com/2010/01/25/google-using-display-and-video-to-drive-search/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 06:13:55 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://displayandsearch.com/?p=169</guid>
		<description><![CDATA[Could there be any more compelling case that display drives search than the fact that Google is running display ads to drive to Youtube videos about Google&#8217;s search capabilities? The videos are on Youtube here &#8211; http://www.youtube.com/searchstories John Battelle first talked about this in his SearchBlog. Most relevant here is that Battelle saw Google doing [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Blogging break</title>
		<link>http://displayandsearch.com/2010/01/09/a-bit-of-a-break/</link>
		<comments>http://displayandsearch.com/2010/01/09/a-bit-of-a-break/#comments</comments>
		<pubDate>Sat, 09 Jan 2010 09:32:58 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://displayandsearch.com/?p=165</guid>
		<description><![CDATA[Took a break from blogging to welcome a new addition to the family.  Little Jackson, our newborn son, is doing very well and, as you can see, has a very excited big sister. I hope to get back to a more semi-regular schedule with the blog. Tweet This Post Digg This Post Post to Facebook]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Display Pricing &#8211; New Rubicon 20 Index shows Q2 prices increased</title>
		<link>http://displayandsearch.com/2009/09/01/display-pricing-new-rubicon-20-index-shows-q2-prices-increased/</link>
		<comments>http://displayandsearch.com/2009/09/01/display-pricing-new-rubicon-20-index-shows-q2-prices-increased/#comments</comments>
		<pubDate>Wed, 02 Sep 2009 02:49:02 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://displayandsearch.com/?p=124</guid>
		<description><![CDATA[The Rubicon Project unveiled the Rubicon 20 Index which should be a more accurate measure of display CPM prices.  Focusing on just 20 top sites should also allow for Rubicon to account and adjust for any oddities in the data.  I&#8217;m still not sure why it takes 2 months to release this data, but maybe [...]]]></description>
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		<slash:comments>0</slash:comments>
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