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	<title>Display + Search &#187; Overview</title>
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	<description>tracking the convergence of display and search advertising</description>
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		<title>Convergence</title>
		<link>http://displayandsearch.com/2009/07/19/convergence/</link>
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		<pubDate>Mon, 20 Jul 2009 03:13:49 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Overview]]></category>

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		<description><![CDATA[Recently it has become apparent that display and search advertising are converging.  Search agencies are entering the traditional display agency world (see iProspect&#8216;s acquistion of Range Online Media).  Search and display platforms are merging (eg, Google&#8217;s merging of the Adsense and DFP platforms in its AdExchange 2.0 due to debut next month).   Numerous studies (examples [...]]]></description>
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