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	<title>Display And Search &#187; Measurement</title>
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	<description>tracking the convergence of display and search advertising</description>
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		<title>Google&#8217;s Campaign Insights &#8211; help for display, hurt for Dynamic Logic?</title>
		<link>http://displayandsearch.com/2009/10/21/googles-campaign-insights-big-help-for-display-big-hurt-for-dynamic-logic/</link>
		<comments>http://displayandsearch.com/2009/10/21/googles-campaign-insights-big-help-for-display-big-hurt-for-dynamic-logic/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 05:48:41 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Big Company Stuff]]></category>
		<category><![CDATA[Measurement]]></category>

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		<description><![CDATA[Measurement.   Better measurement is critical to display advertising being managed like search.  Google this week announced the launch of an exciting new tool that will allow display marketers to better measure their results.
The product is called Campaign Insights.  It sounds pretty slick.  Basically, they are taking information on the ads consumers have seen and matching [...]]]></description>
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