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	<title>Display And Search &#187; Exchanges</title>
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		<title>Google&#8217;s Doubleclick Exchange: Battle Royal between Search &amp; Display Marketers</title>
		<link>http://displayandsearch.com/2009/09/24/googles-doubleclick-exchange-battle-royal-between-search-display-marketers/</link>
		<comments>http://displayandsearch.com/2009/09/24/googles-doubleclick-exchange-battle-royal-between-search-display-marketers/#comments</comments>
		<pubDate>Thu, 24 Sep 2009 13:43:06 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Exchanges]]></category>

		<guid isPermaLink="false">http://displayandsearch.com/?p=119</guid>
		<description><![CDATA[There’s been much talk over the last few days about the impact of the launch of version 2 of Google’s Doubleclick Exchange (“AdX”).  Adexchanger covers it very well here.  Most have focused on the huge amount of scale, the benefits of RTB, and the impact on the exchange market itself.
But what’s most exciting about this [...]]]></description>
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