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	<title>Display + Search &#187; Display Technology</title>
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	<description>tracking the convergence of display and search advertising</description>
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		<title>Google + Teracent &#8211; display &amp; search convergence continues</title>
		<link>http://displayandsearch.com/2009/11/23/google-buys-teracent-dynamic-creative-hits-big-time/</link>
		<comments>http://displayandsearch.com/2009/11/23/google-buys-teracent-dynamic-creative-hits-big-time/#comments</comments>
		<pubDate>Mon, 23 Nov 2009 15:13:39 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Big Company Stuff]]></category>
		<category><![CDATA[Display Technology]]></category>
		<category><![CDATA[acquisitions]]></category>
		<category><![CDATA[dynamic creative]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[teracent]]></category>

		<guid isPermaLink="false">http://displayandsearch.com/?p=148</guid>
		<description><![CDATA[Very exciting news today with Google buying Teracent.  Dynamic creative is a key component in making display act more like search. Way back in my first post on this blog, I talked about how the ability to optimize the creative was critical in the convergence of search and display.  This acquisition shows that someone at [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Great Video on Display and Search Convergence by Dapper</title>
		<link>http://displayandsearch.com/2009/08/17/great-video-on-display-and-search-convergence-by-dapper/</link>
		<comments>http://displayandsearch.com/2009/08/17/great-video-on-display-and-search-convergence-by-dapper/#comments</comments>
		<pubDate>Tue, 18 Aug 2009 05:05:22 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Display Technology]]></category>

		<guid isPermaLink="false">http://displayandsearch.com/?p=106</guid>
		<description><![CDATA[This video is a bit dated (Feb 09), so I&#8217;m behind the times, but I had to post this video from the Dapper Blog.  This is EXACTLY what I am talking about when I say display search convergence.  Nice job Dapper!  I struggle to explain to outsiders just what we do in online advertising &#8211; [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Across the Marketing Funnel &#8211; Display Advertising can do more than Build Awareness and Drive Search</title>
		<link>http://displayandsearch.com/2009/08/13/across-the-marketing-funnel-display-advertising-can-do-more-than-build-awareness-and-drive-search/</link>
		<comments>http://displayandsearch.com/2009/08/13/across-the-marketing-funnel-display-advertising-can-do-more-than-build-awareness-and-drive-search/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 02:17:00 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Display Technology]]></category>
		<category><![CDATA[advertising technology]]></category>
		<category><![CDATA[blue kai]]></category>
		<category><![CDATA[choicestream]]></category>
		<category><![CDATA[display advertising]]></category>
		<category><![CDATA[exelate]]></category>
		<category><![CDATA[eyeblaster]]></category>
		<category><![CDATA[linkstorm]]></category>
		<category><![CDATA[marketing funnel]]></category>
		<category><![CDATA[pointroll]]></category>
		<category><![CDATA[search advertising]]></category>
		<category><![CDATA[spongecell]]></category>
		<category><![CDATA[tailgate]]></category>

		<guid isPermaLink="false">http://displayandsearch.com/?p=77</guid>
		<description><![CDATA[Many of the studies related to the interaction between display and search focus on the impact that display has in driving a search. The story goes that people see a display ad and at some point down the road they decide to search for the product based on seeing that display ad. This is a [...]]]></description>
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