About
I’m Mark Mannino.
My full time job is “Daddy”. I work for my 3 year old daughter. I’m a fixer. I fix things. If anything breaks, “Daddy’ll fix it”. If anything runs out of batteries, “Daddy’ll fix it”. If she falls or gets sad, “Daddy’ll fix it”. Oh, I also fix things often for my beautiful, smart and utterly wonderful wife (without whom I would be a complete and total mess) and now for my newborn son
When I am not fixing things, I work for MediaMath. I ran BD for MediaMath for 2 years, which was primarily managing our Supply and Data partnerships. I now lead sales and account management for our self-service platform – TerminalOne. There is so much going on in this space that it’s impossible to even tread water, never mind get ahead. But we try.
I started this blog because in talking to all of our current and potential partners, I started to realize that everything we were talking about and doing was focused on making Display Advertising act and perform more like Search. From where I sit, I have a pretty unique perspective of what’s going on. I get to talk to almost anyone. So I figured let me share what I could.
This blog is my perspective and opinion. It’s not necessarily MediaMath’s. Additionally, I’m often wrong, so feel free to push back.
Other than family and work, I spend entirely too much time focused on sports, particularly baseball. I find baseball statistics and historical minutiae to be incredibly interesting. Why I find the rise and fall of the Federal League in 1914-15 interesting, I don’t really know, but I do.
Contact me - markmannino AT yahoo DOT com
Follow me on Twitter at markmannino
