http://displayandsearch.com/2009/11/23/google-buys-teracent-dynamic-creative-hits-big-time/ tracking the convergence of display and search advertising Mon, 07 Jun 2010 04:05:19 -0700 http://wordpress.org/?v=2.9.2 hourly 1 http://displayandsearch.com/2009/11/23/google-buys-teracent-dynamic-creative-hits-big-time/comment-page-1/#comment-61 Darren Herman Thu, 26 Nov 2009 18:15:26 +0000 http://displayandsearch.com/?p=148#comment-61 Mark- solid post. How do you see a market supporting so many DSPs? Do you see multiple DSPs being used by agencies/holding co.'s? Mark- solid post. How do you see a market supporting so many DSPs? Do you see multiple DSPs being used by agencies/holding co.’s?

]]> http://displayandsearch.com/2009/11/23/google-buys-teracent-dynamic-creative-hits-big-time/comment-page-1/#comment-57 Greg Hills Wed, 25 Nov 2009 15:00:35 +0000 http://displayandsearch.com/?p=148#comment-57 Great post Mark. Google will also have the opportunity to make the Teracent product better by integrating proprietary non-click data into the ad optimization, including products like Insights for Display or Google Analytics. Great post Mark. Google will also have the opportunity to make the Teracent product better by integrating proprietary non-click data into the ad optimization, including products like Insights for Display or Google Analytics.

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