Comments on: Google’s Campaign Insights – help for display, hurt for Dynamic Logic? http://displayandsearch.com/2009/10/21/googles-campaign-insights-big-help-for-display-big-hurt-for-dynamic-logic/ tracking the convergence of display and search advertising Tue, 14 Jun 2011 04:48:54 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Steve http://displayandsearch.com/2009/10/21/googles-campaign-insights-big-help-for-display-big-hurt-for-dynamic-logic/comment-page-1/#comment-392 Steve Fri, 28 May 2010 10:46:59 +0000 http://displayandsearch.com/?p=134#comment-392 Thanks for this post. As usual, every time Google releases a new tool there seems to be a whole host of threats. I agree about DL. How about threats to ComScore or Quantcast in terms of audience segmentation companies? Or how about BlueKai or Bizo? Or any cookie/intender data company? If Google is looking at consumer use of the toolbar, why couldn't it be expanded to offer targeting capabilities to AdWords or Google Ad Exchange buyers? Perhaps a proprietary targeting stream only available through Google media buying systems that retargets users from data captured through the toolbar. Curious your thoughts. Boo! Thanks for this post. As usual, every time Google releases a new tool there seems to be a whole host of threats. I agree about DL. How about threats to ComScore or Quantcast in terms of audience segmentation companies? Or how about BlueKai or Bizo? Or any cookie/intender data company?

If Google is looking at consumer use of the toolbar, why couldn’t it be expanded to offer targeting capabilities to AdWords or Google Ad Exchange buyers? Perhaps a proprietary targeting stream only available through Google media buying systems that retargets users from data captured through the toolbar.

Curious your thoughts. Boo!

]]> By: Ryan http://displayandsearch.com/2009/10/21/googles-campaign-insights-big-help-for-display-big-hurt-for-dynamic-logic/comment-page-1/#comment-58 Ryan Wed, 25 Nov 2009 17:35:45 +0000 http://displayandsearch.com/?p=134#comment-58 I will take a Vizu study any day over a DL study. DL was a nightmare to setup. Vizu was a piece of cake. Real time results speaks huge for Vizu studies. I will take a Vizu study any day over a DL study. DL was a nightmare to setup. Vizu was a piece of cake. Real time results speaks huge for Vizu studies.

]]> By: Greg Hills http://displayandsearch.com/2009/10/21/googles-campaign-insights-big-help-for-display-big-hurt-for-dynamic-logic/comment-page-1/#comment-51 Greg Hills Wed, 04 Nov 2009 21:09:21 +0000 http://displayandsearch.com/?p=134#comment-51 I know that Google asks for the log files to perform this analysis, but I'm not sure if they need to be DART log files or whether they can be Atlas log files as well. It would be interesting if Google had a key to match identities between search activity logs and display adserver logs. If that's what not going on, perhaps Google asks advertiser to put a pixel in the ad. Any other speculation on how this might work? I know that Google asks for the log files to perform this analysis, but I’m not sure if they need to be DART log files or whether they can be Atlas log files as well. It would be interesting if Google had a key to match identities between search activity logs and display adserver logs. If that’s what not going on, perhaps Google asks advertiser to put a pixel in the ad.

Any other speculation on how this might work?

]]> By: John http://displayandsearch.com/2009/10/21/googles-campaign-insights-big-help-for-display-big-hurt-for-dynamic-logic/comment-page-1/#comment-41 John Sat, 24 Oct 2009 18:41:54 +0000 http://displayandsearch.com/?p=134#comment-41 Thanks for this post. As usual, every time Google releases a new tool there seems to be a whole host of threats. I agree about DL. How about threats to ComScore or Quantcast in terms of audience segmentation companies? Or how about BlueKai or Bizo? Or any cookie/intender data company? If Google is looking at consumer use of the toolbar, why couldn't it be expanded to offer targeting capabilities to AdWords or Google Ad Exchange buyers? Perhaps a proprietary targeting stream only available through Google media buying systems that retargets users from data captured through the toolbar. Curious your thoughts. Boo! Thanks for this post. As usual, every time Google releases a new tool there seems to be a whole host of threats. I agree about DL. How about threats to ComScore or Quantcast in terms of audience segmentation companies? Or how about BlueKai or Bizo? Or any cookie/intender data company?

If Google is looking at consumer use of the toolbar, why couldn’t it be expanded to offer targeting capabilities to AdWords or Google Ad Exchange buyers? Perhaps a proprietary targeting stream only available through Google media buying systems that retargets users from data captured through the toolbar.

Curious your thoughts. Boo!

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