Comments on: Google’s Doubleclick Exchange: Battle Royal between Search & Display Marketers http://displayandsearch.com/2009/09/24/googles-doubleclick-exchange-battle-royal-between-search-display-marketers/ tracking the convergence of display and search advertising Mon, 07 Jun 2010 04:05:19 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: Steve http://displayandsearch.com/2009/09/24/googles-doubleclick-exchange-battle-royal-between-search-display-marketers/comment-page-1/#comment-391 Steve Fri, 28 May 2010 08:20:49 +0000 http://displayandsearch.com/?p=119#comment-391 Mark: Great analysis and post, and congrats on the continued success over at MediaMath. Here at Covario, we don't think it's an either/or battle -- we see it as an "and/more" synergy between search and display, with new techniques and analytics in attribution modeling and media mix modeling helping combine the two disciplines. If you read my blog on the Google launch http://actionableinsights.covario.com/813/the-second-wave-of-display-math-and-science-rule-the-day/ you'll see that we think that many of the same skills that make SEMs successful will help them in the display ad exchange world, and it's really the traditional agencies or the folks who only know how to work in the exclusive ad network-dominated world who will lose out. MediaMath, with your advanced technologies and analytics for buying across all the major exchanges, is obviously a leader in helping agencies and in-house marketers make the shift to real-time, auction-based bidding. Covario, as one of the leaders in paid search and SEO products and services for global brand advertisers, hopes to work WITH you, not battle you, and I would guess the same of all the major SEMs out there. Mark:

Great analysis and post, and congrats on the continued success over at MediaMath. Here at Covario, we don’t think it’s an either/or battle — we see it as an “and/more” synergy between search and display, with new techniques and analytics in attribution modeling and media mix modeling helping combine the two disciplines.

If you read my blog on the Google launch http://actionableinsights.covario.com/813/the-second-wave-of-display-math-and-science-rule-the-day/
you’ll see that we think that many of the same skills that make SEMs successful will help them in the display ad exchange world, and it’s really the traditional agencies or the folks who only know how to work in the exclusive ad network-dominated world who will lose out.

MediaMath, with your advanced technologies and analytics for buying across all the major exchanges, is obviously a leader in helping agencies and in-house marketers make the shift to real-time, auction-based bidding.

Covario, as one of the leaders in paid search and SEO products and services for global brand advertisers, hopes to work WITH you, not battle you, and I would guess the same of all the major SEMs out there.

]]> By: Russ Mann http://displayandsearch.com/2009/09/24/googles-doubleclick-exchange-battle-royal-between-search-display-marketers/comment-page-1/#comment-18 Russ Mann Tue, 29 Sep 2009 21:07:59 +0000 http://displayandsearch.com/?p=119#comment-18 Mark: Great analysis and post, and congrats on the continued success over at MediaMath. Here at Covario, we don't think it's an either/or battle -- we see it as an "and/more" synergy between search and display, with new techniques and analytics in attribution modeling and media mix modeling helping combine the two disciplines. If you read my blog on the Google launch http://actionableinsights.covario.com/813/the-second-wave-of-display-math-and-science-rule-the-day/ you'll see that we think that many of the same skills that make SEMs successful will help them in the display ad exchange world, and it's really the traditional agencies or the folks who only know how to work in the exclusive ad network-dominated world who will lose out. MediaMath, with your advanced technologies and analytics for buying across all the major exchanges, is obviously a leader in helping agencies and in-house marketers make the shift to real-time, auction-based bidding. Covario, as one of the leaders in paid search and SEO products and services for global brand advertisers, hopes to work WITH you, not battle you, and I would guess the same of all the major SEMs out there. Mark:

Great analysis and post, and congrats on the continued success over at MediaMath. Here at Covario, we don’t think it’s an either/or battle — we see it as an “and/more” synergy between search and display, with new techniques and analytics in attribution modeling and media mix modeling helping combine the two disciplines.

If you read my blog on the Google launch http://actionableinsights.covario.com/813/the-second-wave-of-display-math-and-science-rule-the-day/
you’ll see that we think that many of the same skills that make SEMs successful will help them in the display ad exchange world, and it’s really the traditional agencies or the folks who only know how to work in the exclusive ad network-dominated world who will lose out.

MediaMath, with your advanced technologies and analytics for buying across all the major exchanges, is obviously a leader in helping agencies and in-house marketers make the shift to real-time, auction-based bidding.

Covario, as one of the leaders in paid search and SEO products and services for global brand advertisers, hopes to work WITH you, not battle you, and I would guess the same of all the major SEMs out there.

]]> By: TropicalGringo http://displayandsearch.com/2009/09/24/googles-doubleclick-exchange-battle-royal-between-search-display-marketers/comment-page-1/#comment-17 TropicalGringo Fri, 25 Sep 2009 23:02:37 +0000 http://displayandsearch.com/?p=119#comment-17 Great arguments. In general, both in search and display, it seems that the game is ratcheting up a notch. In Latin America, where I now live, the market stil seems to be in Internet circa 2003 mode both with the level of customer understanding of digital marketing methods and in terms of the level of campaign execution happening right now. I think there is definitely an opportunity down here to leapfrog to the future you speak of and not necessarily have to pass through each phase of development that other countries went through. Great arguments. In general, both in search and display, it seems that the game is ratcheting up a notch.
In Latin America, where I now live, the market stil seems to be in Internet circa 2003 mode both with the level of customer understanding of digital marketing methods and in terms of the level of campaign execution happening right now.
I think there is definitely an opportunity down here to leapfrog to the future you speak of and not necessarily have to pass through each phase of development that other countries went through.

]]> By: Zach Coelius http://displayandsearch.com/2009/09/24/googles-doubleclick-exchange-battle-royal-between-search-display-marketers/comment-page-1/#comment-16 Zach Coelius Fri, 25 Sep 2009 21:32:05 +0000 http://displayandsearch.com/?p=119#comment-16 Awesome post. Very well done sir. Good to see you again this week BTW, sorry we weren't able to catch up for beers or something. Awesome post. Very well done sir.

Good to see you again this week BTW, sorry we weren’t able to catch up for beers or something.

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