Display Pricing – New Rubicon 20 Index shows Q2 prices increased
The Rubicon Project unveiled the Rubicon 20 Index which should be a more accurate measure of display CPM prices. Focusing on just 20 top sites should also allow for Rubicon to account and adjust for any oddities in the data. I’m still not sure why it takes 2 months to release this data, but maybe the concentration on 20 sites will get this report out sooner going forward.
That said, like the financial markets, if the Rubicon 20 is the Dow then we’ll still need an S&P500 to account for the broader market. Perhaps Pubmatic’s pricing report can fill that void.
As I suggested in a prior post, Rubicon also saw prices increase a great deal in Q2. Download the report here .
